Our story
Built by someone who ran a studio
Kenko started as a personal frustration and became a tool 40+ studio owners now rely on.
Origin
The two hours a day that belong on the floor
Vistar spent years managing day-to-day operations at boutique fitness businesses. He was good at it. What he was not good at was tolerating the two hours every day that disappeared into admin tasks no amount of passion for fitness could make worthwhile. Chasing review requests. Sending fill-the-class nudges. Following up on leads who went quiet after asking about a trial.
Those two hours were supposed to go to members, to the floor, to teaching. Instead they went to a laptop. He looked for a tool that handled all three, found software that handled one or two of them, and started building the thing he could not find.
Kenko launched in early 2025. The first 40 studios were recruited through the network of independent studio operators he had spent years in. Most of them are still active users today.
Team
The people behind Kenko
Vistar Singh
CEO & Co-Founder
Spent years in boutique fitness operations before building Kenko. The gap between running a great studio and running the admin around it was the problem he could not stop thinking about.
Dana Reyes
Head of Product
Came from a consumer-app background, building growth features at scheduling and membership platforms. Joined Kenko to work on a product where the end user is the business owner, not a passive consumer.
Theo Barker
Lead Engineer
Built automation pipelines for local-business marketing tools before Kenko. Deep background in CRM integrations and messaging APIs. Obsessive about reliability in systems that small businesses trust to communicate with their clients.
What we believe
The ideas Kenko is built around
Small studios deserve the same infrastructure as big gyms
A national gym chain has a marketing team, a retention team, and software built to spec. An independent studio has one owner. That gap should not exist.
Automation should sound human
If a message sounds like it came from a machine, your client knows. Kenko learns your studio voice and uses it. The goal is that nobody can tell the difference.
The best fitness experiences happen when the owner is present
Every minute spent on a laptop is a minute not spent on the floor. Kenko is not trying to build a better marketing tool. It is trying to give studio owners their time back.